The guiding principle of our safer gambling campaign, Changing for the Bettor, is to be the most trusted and enjoyable betting operator in the world. This strategy is based around 7 pillars;

• Understanding the problem and best solutions –we have announced a five year, multi-million dollar project with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital.
• Educating our key stakeholders –including the national rollout of youth education programmes with gambling charities as well as state-school awareness campaigns.
• Promoting responsible attitudes –leading the industry in agreeing responsible marketing campaigns.
• Empowering customers –using algorithms and gambling controls to prevent gambling harm.
• Funding treatment for those in need –increasing our donation to research, education and treatment on problem gambling ten fold, from 0.1% to 1% of gross gaming revenue (GGR).
• Championing responsible product design –developing more responsible product design principles.
• Drive cultural change within our business – ensuring that a safer gambling approach underpins all aspects of our business

This page was last reviewed and updated: February 2020